Turn to Cold

Tide

Over average 73 million+ loads of laundry are done every day. If every one of those loads were done on cold, we’d remove up to 55 million kilograms of CO2 from the environment a day, which is like removing 8 million cars off the road.

In partnership with the Saatchi NY team, we developed the overall direction for this campaign ranging from the big idea, the look, tone, & feel, social, digital, and retail activations.