Spring Daydream

Gain

The iconic Gain scent everyone loves, now with the scent of a Spring daydream.

With the Saatchi team, we developed the concept for the static key visual.
Early versions of this kv were inspired by collages. Bringing various Spring related elements together. We collaborated with a cgi production team to animate it for the end tags of Gain commercials.

Role: Art Director from initial concept to full executions
Agency: Saatchi & Saatchi X

 

Creative Director: Casey Lissau
ACD: Derrick Ellis
Sr Ad: Mo Philopos
Producer: Alli Whittaker
Copywriter: Eric Hahn


Commercial Credits Leo Burnett - Toronto