Spring Daydream

The iconic Gain scent everyone loves, now with the scent of a Spring daydream. With the Saatchi team, we developed the concept for the static key visual. Early versions of this kv were inspired by collages. Bringing various Spring related elements together. We collaborated with a cgi production team to animate it for the end tags of Gain commercials.

Role: Art Director
Agency: Saatchi & Saatchi X