Cheetos
Cajun is in the Cards

To celebrate Cheetos new Cajun Cheddar flavor, we fully embraced the spirit of New Orleans and gave fans a cheesy tarot experience with custom illustrated tarot cards, a fortune reading Tik Tok filter that gave fans new recipes to jazz up their Mac ‘n Cheese.

Role: Art Director
Agency: D3 Frito Lay

 
 

Custom Tarot Cards

The deck includes 22 custom illustrated tarot cards representing the Major Arcana, each with their own Cheetos twist. Every card in the deck comes with a fortune, and a recipe with ways to mix up their Mac.

 
 

Social Engagement

To engage with gen z on Tik Tok, we created a tarot reading filter so fans can get their cheesy fortunes read, and engage with their favorite online chefs using cooking prompts from the deck to create unique new recipes.

 

Creative Director: Tammy Booth
Associate Creative Director: Katie Renfroe
Art Director: Eric Rutherford
Copywriter: Rachel Koren
Tarot Artist: Rick Ruano

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